Biography

Bruce Gregory Friedrich is co-founder and president of The Good Food Institute (GFI), a Y Combinator-funded non-profit that promotes plant- and cultivated meat alternatives to conventional animal meat. He is also a co-founder of the alternative protein venture capital firm New Crop Capital. Friedrich previously worked for PETA and Farm Sanctuary.

Known For

I Am an Animal: The Story of Ingrid Newkirk and PETA

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Meat the Future